London

Coors Lounge, OVO Wembley Arena

/ Client

ASM Global

/ iM2 Role

Principal Designer

/ Sector

Hospitality

Project description

The Coors Lounge offers a premium new space for guests to relax and recharge before and after live performances, raising the bar for the guest experience at OVO Arena Wembley.

Inspired by the arena’s legendary music legacy of the 1970s and ’80s, and Coors’ roots in Colorado’s iconic Red Rocks Mountain Park, the lounge blends nostalgic character with modern comfort. The collaboration between Coors and OVO Arena Wembley marks a bold step in the venue’s 90th anniversary transformation, looking ahead to a vibrant future of live entertainment.

Inside, guests are welcomed by plush seating, sleek contemporary interiors, neon accents, and walls adorned with tour artwork that pays homage to decades of iconic performances. Bespoke tables crafted from vinyl records of legendary artists further celebrate the rich history of the Wembley stage.

On select show nights, the Coors Lounge extends the celebration into the late hours with live DJs and entertainment. Guests benefit from upgraded premium seating located in the front rows near the stage, offering an exceptional view of the action. A new cut through also provides direct access from the lounge to seats, bypassing the concourse entirely for a seamless experience.